Services:
Re-Branding (including branding strategy and guide), Web Design/Development, Lead Management & CRM Onboarding Kit
Road Tech Group is a Colombian-based provider of road safety technology solutions, primarily for government organizations. They specialize in sourcing and integrating advanced safety equipment to enhance infrastructure and traffic management systems, helping governments create safer roads for their citizens.
The design for Road Tech Group reflects their authoritative role in public safety. With a bold, professional color palette and modern, legible typography, the branding ensures clarity and visibility across digital and physical platforms. This minimalist approach is applied consistently across their website, product listings, and marketing materials.
Focused on delivering high-performance technology, Road Tech Group plays a key role in providing reliable solutions to government agencies. While not the creators of the technology, they ensure its effective implementation to improve road safety. We also developed an onboarding kit for their lead management software, designed to streamline the user experience and ensure smooth adoption by clients. The kit includes detailed guides and instructions to help government agencies efficiently use the software and maximize its impact.
Brand Book & Strategy
A cohesive brand strategy and visual identity system for Road Tech Group, built on clarity, authority, and precision. The brand book included logo usage, color palette, typography, and visual direction—designed to reflect the company’s role in public safety and government technology solutions. The result is a strong, professional identity applied consistently across digital and print channels.
The website for Road Tech Group was created to reflect the company’s role as a trusted provider of road safety technology for government agencies. Built around clarity and authority, the design communicates reliability through a clean layout, bold visual structure, and precise hierarchy.
Designed as a practical tool as much as a brand touchpoint, the site functions as a digital front door for public-sector clients. The visual system uses a strong, professional color palette inspired by road signage—deep grays, safety oranges, and clean whites—enhancing legibility and visual impact. Typography was selected for high readability across desktop and mobile devices, ensuring seamless navigation for decision-makers and engineers alike.
While the company doesn’t manufacture the technology it offers, the website positions Road Tech Group as a strategic partner in implementation—highlighting its logistics, warranty support, and calibration services. The end result is a sharp, authoritative platform that balances informative structure with visual confidence.
Web Deisgn/Development
To support Road Tech Group’s growing network of government clients, I developed a comprehensive onboarding kit for their lead management and client CRM system using Zoho. The goal was to simplify internal processes, improve client follow-up, and create a structured pipeline for government partnerships.
The kit included custom-branded templates, step-by-step usage guides, and a tailored CRM workflow that aligns with the company’s sales cycle. It was designed with clarity and ease of use in mind, ensuring that both internal teams and external partners could adopt the system quickly and efficiently.
From lead capture to follow-up automation, the onboarding materials helped Road Tech Group transition from manual tracking to a centralized platform—making their operations more responsive, organized, and scalable.
