Bebes Peques y Chiquitines
Services:
Web Design, Brand Strategy Support, Visual Style Guidelines, User Flow Mapping
Bebés Peques y Chiquitines is a Colombian-based retailer and distributor specializing in clothing, toys, and accessories for babies and young children. With a focus on quality, comfort, and joy, the brand offers a curated selection of products from both local and international manufacturers to serve families across Colombia.
The web experience for Bebés Peques y Chiquitines was designed to reflect the brand’s warmth, playfulness, and trustworthiness. Prioritizing an intuitive user experience, I led the UI/UX design to ensure a seamless and engaging shopping journey for parents and caregivers. Soft color palettes, rounded typography, and gentle animations were used to create a digital space that feels friendly and reassuring, while maintaining a clean, professional structure behind the scenes.
Emphasis was placed on responsive design and simplified navigation, making it easy for users to browse by age group, product type, or brand. A key challenge was balancing a playful visual identity with functional e-commerce design principles, particularly for a customer base that values both aesthetics and usability. I also incorporated accessibility features and optimized the user flow from discovery to checkout.
Through this project, Bebés Peques y Chiquitines gained a digital presence that aligns with their brand personality and supports long-term growth in the competitive children’s retail space.
Brand Book
The brand identity was built around warmth, trust, and simplicity—reflecting the care parents and retailers seek in children’s products.
The brand book includes core elements such as logo usage, color palette, typography, and visual guidelines, all designed to maintain consistency across packaging, digital platforms, and marketing materials. The result is a cohesive, approachable visual language that supports the brand’s growth and positions it as a reliable partner in the children’s market.
Web Design
The website for Bebés, Peques y Chiquitines was designed to feel warm, approachable, and easy to navigate for retailers seeking trusted baby and toddler products. As a wholesale distributor, the brand needed a platform that clearly communicates its offerings while maintaining a nurturing and professional tone.
The layout uses a soft, pastel color palette, rounded elements, and friendly typography to reflect the brand’s caring personality. Functionality was built around clarity and efficiency—ensuring that potential stockists can easily browse collections, understand product details, and get in touch for pricing or partnerships.
Whether viewed on mobile or desktop, the site provides a seamless, inviting experience tailored to the unique needs of wholesale buyers in the children’s market.