Services:
Branding, Label Design, Web Development, 3rd Party E-commerce Platform Integration & Optimization, Social Media & Influencer Collabs
1Leap is a supplement company in the health & wellness space. With a focus on engineering formulas specifically for runners, their company’s message is “every run starts with 1Leap.”
The design process centered on a minimalist color palette with one color to stand out on any image or the product label. The typography was also kept minimalistic, with only two primary fonts being used throughout the website, product labels, and design assets.
At the core of 1Leap’s identity is the commitment to providing high-quality, scientifically engineered products that help runners perform at their best. The brand’s streamlined approach to design reflects its philosophy of no-nonsense, results-driven solutions.
With an emphasis on high-performance ingredients and a focus on natural benefits, 1Leap offers a unique blend of science and simplicity. Whether displayed on a website, product packaging, or promotional materials, the clean lines and straightforward typography speak to the brand’s dedication to providing high-performance solutions without distraction.
every run starts with 1LEAP.
With 1LEAP, the goal was to build a brand that highlights the mental health benefits of running—positioning movement as a powerful mindset shift. The brand message, “Every run starts with 1LEAP,” captures the idea that even the smallest action—stepping out the door—can lead to major change.
The identity was designed to reflect this philosophy: clean, minimal, and focused. From the product design to the website and tone of voice, every element reinforces the idea of clarity, purpose, and progress—supporting runners not just physically, but mentally.
Social Media/Product Feature Content
For 1LEAP, I developed a series of branded visuals and messaging tailored for social media, focusing on both product education and emotional connection. Each content piece was designed to communicate the benefits of the supplement while reinforcing the brand’s core message—“Every run starts with 1LEAP.”
From minimalist product shots to motivational running-focused graphics, the content strategy aimed to inspire consistency, highlight key ingredients, and build community around the mental health benefits of running. The aesthetic remained clean, high-impact, and aligned with the brand’s commitment to purposeful simplicity.
E-Commerce Integrations
As part of launching 1LEAP, I managed all third-party platform integrations necessary for a supplement brand to operate legally and effectively online. This included writing all product listings, creating optimized copy for Amazon and Shopify, and handling the full Amazon Brand Registry process.
Given that 1LEAP is a supplement company, the approval process was especially rigorous. I ensured all product content met the compliance requirements for both Amazon and FDA labeling standards. I also oversaw trademark registration to protect the brand identity and secure marketplace trust. This backend infrastructure was essential in preparing 1LEAP for a scalable and professional e-commerce launch.
